Dr Anthony Cerqui is a gynaecologist and fertility specialist working across private practice and City Fertility, one of Australia’s leading fertility and reproductive medicine providers. His days are spent helping patients navigate some of the most important and emotionally significant decisions of their lives, while managing the clinical complexity that comes with modern fertility care.
That complexity doesn’t end when the consultation finishes. A single fertility appointment can involve multiple treatment pathway decisions, hormonal protocols, conditional next steps and detailed communication with patients and GPs. Every detail matters. And for most of his career, capturing all of it accurately meant doing the work twice.
For more than 20 years, Dr Cerqui relied on traditional dictation software as part of his documentation workflow. Like many specialists, he had built templates around it, refined his process over time, and adapted it to the needs of his practice.
But one challenge never disappeared: the consultation and the documentation remained two separate tasks.
The biggest frustration was the fact that I had to do everything twice.
In fertility medicine, that separation comes at a cost. Fertility consultations are often detailed and highly personalised, involving treatment decisions, medication plans, test results, and multiple possible next steps. Accurately documenting those conversations afterwards requires time, focus, and careful recall.
For Dr Cerqui, the problem wasn’t that the process was broken. It was that documentation still happened after the consultation had ended. Even with a well-established workflow, valuable clinical time was still being spent revisiting conversations that had already taken place.
What shifted Dr Cerqui’s view was not a feature list. It was a simple, practical reality: with Medow, the documentation happens at the same time as the consultation.
The thing I love most is that the AI works alongside me in real time, while the consultation is actually happening.
In fertility medicine, that matters. Consultations often involve IVF treatment planning, medication protocols, fertility investigations, next-step decisions, and discussions involving both partners. Capturing all of that accurately after the consultation takes time. Capturing it in the moment is different.
Rather than reconstructing conversations later, Medow documents them as they happen, generating GP letters, clinical notes and patient correspondence that reflect the consultation while the detail is still fresh.
Fertility documentation is unlike almost any other specialty. Consultations often involve multiple patients, multiple treatment options with a range of testing and investigations. Consults are logistical, emotional and non-linear.
Medow is built to handle that complexity. It captures detailed fertility discussions in real time and translates them into structured clinical documentation, helping ensure important treatment decisions, investigations, protocols and follow-up plans are clearly documented and captured in letters. Rather than producing generic outputs, Medow is designed around the language and workflows specialists use every day.
The quality and completeness of my documentation is noticeably better.
More detailed letters means less reliance on memory, clearer communication across the care team, and greater confidence that important clinical information has been captured accurately. In a specialty where continuity of care, treatment history and precise planning are critical, that level of documentation quality matters.
For Dr Cerqui, the Genie integration is a key part of what makes Medow work so well in practice. Patient appointments sync automatically into Medow, and once documentation has been reviewed, letters and notes can be exported directly back into Genie.
There is no copying and pasting, no moving between systems, and no additional administrative steps sitting between the consultation and the completed record. Previously, documentation often needed to be copied and pasted manually before it could be processed and sent. With Medow, the workflow is seamless from consultation to completed record.
The integration has been excellent. The patient list is there when I start the day, and once I’ve reviewed the documentation it goes straight back into Genie.
The result is a workflow that feels natural. Consultations are documented in real time, documentation is reviewed in moments, and records are completed without interrupting the flow of the clinic day.
For Dr Cerqui, the impact has been immediate and measurable. Documentation that once followed him home at the end of the day is now completed as part of the consultation workflow itself.
I am easily reclaiming an hour and a half of my time every single day.
Across a week, that quickly becomes meaningful. Across a career, it becomes transformative.
Before Medow, documentation didn’t stop when the clinic finished. Letters, notes and dictation often remained waiting long after the last patient had left.
I used to bring two boxes of notes away from dictation before I’d start to enjoy my holiday.
For Dr Cerqui, the benefit is not just the time saved. It’s the ability to finish documentation sooner, leave work at work, and spend more time focused on the things that matter outside the clinic.
It saves me time and means that I can get home and enjoy my spare time.
One of the things Dr Cerqui consistently highlights is the support he has received from Solveigh, his dedicated Medow Customer Success Manager.
For a specialist adopting a new way of documenting consultations, having someone who understands the workflow, responds quickly, and helps refine the output over time makes a meaningful difference.
I cannot speak highly enough of her. She’s been incredibly responsive and a huge part of making the whole experience a success.
Rather than ending after onboarding, the relationship has continued as Dr Cerqui’s use of Medow has evolved. From refining templates to answering questions and helping optimise documentation, the support has been ongoing.
For Dr Cerqui, that combination of specialist-focused technology and responsive human support helped turn early scepticism into long-term confidence in the platform.
Dr Cerqui arrived at Medow with real concerns. Data security, medico-legal exposure, and the risk of a tool that might misrepresent what was said in a clinical encounter. These are not trivial objections, and they are exactly the concerns that well-informed specialists in complex clinical environments should be asking.
What resolved them was not reassurance. It was the experience of using Medow in practice, in the kind of fertility and gynaecology consults where accuracy and nuance matter most.
For me, this has been a genuine game changer.
For other fertility specialists considering AI documentation, Dr Cerqui’s journey may feel familiar. The questions he had at the beginning are the same questions many clinicians are asking today. His experience shows what can happen when the technology is built around the realities of specialist practice.
Get used to it. Because it is the way of the future.
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