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City Fertility is one of Australia's leading IVF and fertility providers, operating 13 clinics and 50 consulting locations across the country. City Fertility is in partnership with CHA Medical Group, the largest fertility group in the Southern Hemisphere.
Medow Health partnered with City Fertility to develop an AI Scribe tailored to the subspecialty of fertility — where consults are uniquely complex, requiring AI capable of managing multiple patients, conditional treatment plans, detailed logistics, and high levels of patient education.
Following an initial pilot in early 2026, City Fertility CEO Adnan Catakovic approved the rollout of Medow Health across the fertility network Australia-wide, enabling rapid adoption on an opt-in basis.
Medow Health responded quickly to our fertility-specific needs, and our pilot clinicians were recommending Medow to their colleagues very early on. This gave us the confidence to scale Medow across our network.
Clinicians adopted Medow quickly in their day to day lives because they saw a tool built for their specific needs and identified the value of Medow early:
I have had clinicians greet me and say that Medow has changed their lives.
Improving the quality and completeness of clinical notes benefits care teams upstream and downstream. GPs are receiving more detailed referral letters, while fertility counsellors and embryologists are getting a full picture of the patient journey. As one City Fertility clinician observed: "The quality and completeness of documentation is noticeably better."
Medow's Fertility AI model is designed to ensure clinical quality by default. The platform's significant investment in the multi-patient consult type — common across fertility practice — has become a market-leading capability.
An average of more than 60 minutes saved every day for every clinician. Compounded across the network, this represents approximately 15,000 hours of clinical capacity recovered annually.
I am easily reclaiming an hour and a half of my time every single day.
The organisational benefits are clear, but the impact on clinician wellbeing has been equally significant. City Fertility clinician Anthony Cerqui puts it plainly: "Medow means that I can get home and enjoy my spare time."
For City Fertility's leadership, clinician wellbeing is a strategic priority. The fertility industry is competitive, and clinicians who are not overwhelmed by documentation — and who have access to innovative technology — are more likely to be satisfied and retained.
90% of clinicians reported a significant improvement in care quality. Medow allows clinicians to remain fully present with patients rather than typing notes at a screen. Medow allows clinicians to "interact directly with patients without writing notes", says one Fertility Specialist — a meaningful advantage in the emotionally demanding and complex consults that define fertility care.
Medow and City Fertility are exploring a range of opportunities across the network to extend their deep focus on delivering exceptional patient care.
Running a healthcare group in Australia or New Zealand?
See how Medow's specialty models and rollout support work at network scale. medowhealth.ai
For more information on City Fertility go to www.cityfertility.com.au
